Little help with the whole "green" movement. Century Gothic, a light, thin font uses about 30 percent less ink than popular (but somewhat cold feeling) Arial font. Also good fonts to save ink are Times New Roman, Calibri, and Verdana. This tidbit from "O" magazine and its resources. For all of you who do some home business or alot of writing and printing like I do using our home printer, this is helpful and easy to use information. Ink cartridges are a dying breed anyway but are still expensive. This is written in TNR and I have always loved it newspaper style look. I took a class at UF where we studied how fonts express certain emotions. Even Obama's campaign posters were scrutinized for their font use, and how they expressed certain feelings and people react subconsciously to them. All smart politicans have marketing people who know about this font "language". Weird, but true. It's all advertising and psychology. We all know it, just aren't always thinking of it when we read menus, ads, books, zines, flyers, campaign posters or billboards.
Fonts- are a little bit of subversive pop culture that have only been around since the German presses of a few centuries ago.
Just don't try to be cool and use the wingdings - oy.
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